Certified by Founder Lodge 
                                        
                                        DIRECT | Empowering Retailers
 
                                                 India  -  Indore, Madhya Pradesh 
                                             START UP 
                                                                                    1 Disclosed Funding Rounds $38,000,000
                                            0 Participating Investments
- 
                                                Founded date 
                                                
2014
 - 
                                                Operating Status 
                                                
Active
 - 
                                                Last Funding Type 
                                                
Seed
 - 
                                                Company Type 
                                                
For Profit
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                                            DIRECT (Earlier ShopKirana) is a B2B - commerce company focused on technology and supply chain innovation that aims to empower retailers to be competitive by providing technology, operational
                                        
                                        
                                        
                                                                                
                                        
                                                                                | Date | Round | Raised | Participating Investors | 
|---|---|---|---|
| January, 27 ,2022 | Series C | $38,000,000 | 
                                                
 Sixth Sense Ventures
                                                                                
 Trifecta Capital
                                                                                
 9Unicorns
                                                                                
 Info Edge Ventures
                                                                                
 Incubate Fund
                                                                                
                                                                            
 OMAN INDIA JOINT INVESTMENT FUND - MANAGEMENT COMPANY PRIVATE LIMITED
                                                                                
Lal10
 
                                            
Juragan Material
 
                                            
Infra.Market
Nowports
 
                                            
ApnaKlub
                                                                        
                                Helex |  $3,500,000  | (Nov 4, 2025)
                                                                        
                                xMEMS |  $21,000,000  | (Nov 4, 2025)
                                                                        
                                catalyx space |  $5,400,000  | (Nov 4, 2025)
                                                                        
                                Cephia AI |  $4,000,000  | (Nov 4, 2025)
                                                                        
                                Ornn |  $5,700,000  | (Nov 4, 2025)