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Duel Tech
United Kingdom
- London, London
- 24/09/2025
- Series A
- $16,000,000
The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads.
Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs.
Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon.
The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.
- Industry Software Development
- Website https://www.duel.tech/
- LinkedIn https://www.linkedin.com/company/dueltech/
Related People
Paul ArcherFounder
United Kingdom -
London, England
I started the Brand Advocacy Tech and Consultancy company, Duel, consult on on how brands can grow through Advocacy, go on ridiculous expeditions, write books and speak at events.
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