Jorge RichardsonFounder

United States - New York, New York

he/him/his

we, humans, are a very complex species... too complex to condense into a LinkedIn bio. Here's a small snapshot of who I am:

tl;dr: I'm a creative and a dreamer whose having fun trying to bring impossible ideas to life. Currently working on aligning top global brands to recreate the future of hydration through HOPE Hydration.

About me (as a human):

World Explorer, Alps Hiker, Snowboarder, Former RedBull Sponsored Traveler, Mentor, Mentee, Builder-of-cool-things, Foodie

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Some Proud Creative Work:

- APPLE: Led partnership with Apple & created "Hey Siri, I'm Thirsty" - command which is live on all 1.5 billion global iPhones to geolocate user to the closest free water refill station

- CANNES LIONS: 2019 - 2023 - Led partnership with Cannes Lions all single-use plastic bottles from the festival, totaling over 1,000,000 plastic bottles since 2019.

- Times Square, NYC: Partnership with The Times Square Alliance to install HOPE Hydration's HydroStation in the center of Times Square, offering free water (powered by ads)

- NIKE: Led partnership with Nike Miami to drive sustainable hydration at the flagship Nike Miami

- GOOGLE: Led partnership with Google Dublin HQ to substitute internal office plastic water with refillable bottles - front page of Google Merchandise Store

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Places I've paneled/spoken at:
- Cannes Lions (2019, 2022 & 2023)
- Shorty Awards Host (2023)
- SXSW (2022 Startup Pitch Competition Winner, Smart Cities)
- Advertising Week NYC (2021 & 2022)
- Adweek (2019)
- Europe Fashion Week, Berlin (2019)
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Some Nominations and honors I have been fortunate to receive:
- CES Innovation of the Year Award, 2023
- Adweek B2B Innovation of the Year, 2023
- Forbes 30 Under 30, Class of 2022
- Adweek Executive Mentee, 2021
- AdWeek GenZEO: Top Entrepreneur Gen Z, 2019
- Clinton Foundation Fellow, 2017



www.jorgealfonso.com