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Ideally
New Zealand
- Auckland
- 22/04/2026
- Series A
- $10,000,000
Ideally is the research platform that helps teams create with their customer. It gives you a real time view of how people think and feel, making it easy to validate ideas, shape strategy, and move with confidence.
Every test builds a connected intelligence base that shows how your category is shifting. With fast feedback loops, AI assisted analysis, and simple workflows, Ideally helps teams progress work faster, unlock new opportunities, and make better decisions.
Trusted by 200+ brands and creative agencies across the U.S., Australia, New Zealand, and Singapore, Ideally turns insights into commercial growth and creative advantage so you can make bolder decisions and ship better work.
- Industry Market Research
- Website https://www.goideally.com/
- LinkedIn https://www.linkedin.com/company/ideally-insights/
Related People
James DonaldCo Founder
New Zealand -
I am the Co-Founder and CEO of Ideally, a research platform purpose-built for creativity and innovation.
I founded Ideally to reinvent how research supports modern marketing. We replace slow, siloed legacy processes with research that gets embedded into everyday creative and commercial decisions across teams who've never had access to insight like this before. Complex data and research approaches become intuitive AI-enabled workflows that anyone can use.
Since launching in 2023, we have partnered with more than 250 leading brands across APAC and the US, including Google, Kraft Heinz, Revlon and more to test ideas, understand their categories, and make faster, more confident decisions.
Before Ideally, I co-founded Yonder, a tourism-focused SaaS company acquired in 2023. Across an international career spanning start-ups and product innovation, I have stayed focused on one clear mission: ensuring the customer’s voice shapes creativity and innovation from the very beginning.
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