OfferFit

United States - Boston, Massachusetts

• 16/11/2021
• Series A
• $14,000,000

Marketers are increasingly turning to personalization to grow revenue and customer lifetime value. But personalizing using A/B tests doesn’t scale, since you can only test a small number of ideas at a time. OfferFit uses self-learning AI to automate the process of experimentation, allowing marketers to test & learn at a radically faster pace than with A/B tests. Unlike other solutions, OfferFit is fully configurable to meet the needs of enterprises -- it works with any data, any channels, and any success metric.

Related People

George KhachatryanFounder

United States - Boston, Massachusetts

OfferFit is a marketing decisioning engine that selects the best message, incentive, timing, and channel for every customer. OfferFit's self-learning AI proactively experiments -- it's like adding an AI "brain" to your MarTech stack.

What's the point of that?

First, this makes marketers' lives a LOT easier. Instead of running endless A/B tests (different actions for different segments...), marketers can use OfferFit to automate the experimentation process. No A/B tests or segments required!

Second, this gives much more targeted personalization. OfferFit treats each customer as an individual, not as a generic member of a segment. It's true 1:1 personalization.

Learn more on our website (www.offerfit.ai) or send me a message!

LinkedIn https://www.linkedin.com/in/george-khachatryan/