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Parable
United States
- Brooklyn, New York
- 05/11/2025
- Seed
- $11,000,000
Executives have perfect visibility into financial allocation and zero visibility into time allocation. That's the problem behind 95% of AI transformation failures.
Parable is building Enterprise Intelligence - the operational measurement infrastructure that gives organizations the same clarity on time that they have on money. We aggregate workplace data, decode collective patterns with AI, and answer the strategic questions executives can't answer today: Do we have the time budget to execute these five priorities? Which AI pilots create real value? Where is operational debt hiding?
Founded in 2024 when we realized companies were spending billions on AI transformation while flying completely blind on their most expensive resource. We saw an opportunity to build the foundational system enterprises actually need—not another point solution, but the measurement layer that makes all transformation work.
We've raised $17M to build what every Fortune 1000 company will eventually have: an aggregated operational database. The question isn't whether this exists, but whether it's built with transparency, security, and strategic intention.
Not surveillance. Not productivity tracking. Aggregate insights only. Single-tenant architecture. Bank-level security. Your data stays in your dedicated private cloud.
The companies that win in the next decade won't be those with the most AI tools. They'll be those with operational clarity about what to automate, what to reimagine, and where to focus their most precious resource.
If you'd like to find out more about Parable, visit our website: http://www.askparable.com/
- Industry Business Intelligence Platforms
- Website https://www.askparable.com/
- LinkedIn https://www.linkedin.com/company/askparable/
Related People
Adam SchwartzCo Founder
United States -
New York, New York
Adam is the Co-Founder and CEO of Parable, An intelligence layer for Enterprise Operations which reveals how companies are spending their collective time.
Adam was the Co-Founder and CEO TeePublic.com which he scaled to 130mn in revenue and was later acquired by Redbubble.com: (RBL)
TeePublic's mission is to empower creatives to turn their passion into profit. We've done that by building the worlds best e-commerce marketplace where artists and influencers can sell their designs on apparel, art prints and home goods. Since its launch in October, 2013 over 7 billion skus have been uploaded to TeePublic and independent artists have sold 100's of millions of dollars of art to customers around the world. TeePublic has been profitable since its first year in business and never raised outside capital.
Adam was formally the COO of BustedTees.com which incubated TeePublic. Acquired in 2018 by SunFrog, BustedTees was founded by the team at CollegeHumor.com and Vimeo and still works with comedians from CH, FunnyorDie and Uprights Citizens Brigade to turn funny content into commerce.
In 2015 Adam Co-Founded and incubated TheLoyalist.com, an e-commerce and supply chain enablement tool that enables athletes, celebrities and and media companies like Bleacher Report and Snap Chat to manage and sell merchandise.
Adam was named to Forbes 30Under30 in 2016, he a Mentor for ERA Ventures and has taught E-commerce courses at General Assembly. Adam is also on the advisory board of Bombas.com, Attentive.com and the corporate boards of F.Schumacher and CO and HKR Media. Adam previously co-founded Source4Style.com (now Le Souk) and Otis & Eleanor who makes The Bongo, a bluetooth speaker made from sustainable materials.
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