Seva UstinovFounder

United States - San Francisco, California

For 20 years in performance marketing, I watched the same pattern: smart teams knew what to do, but execution was painfully slow. Context scattered across tools. Hours lost to manual work instead of strategy.

That frustration led me to build Elly Analytics, then Plurio. But the bigger shift happened when I moved my entire team to AI-first operations—shared context, autonomous workflows, agents handling operational load. We cut routine marketing ops time by 60% while improving decision speed.

Plurio grew from that experience. It's built for consumer software teams with complex funnels and delayed conversion signals. When acting 3 days earlier changes CAC by 40%, human-speed workflows aren't fast enough. We let AI carry operations so your team focuses on strategy and creativity.

I share what we're learning: moving from AI tools to AI-first teams, rebuilding workflows around shared context, and what actually changes when AI becomes your operating system, not a side experiment. If you're scaling performance marketing and hitting execution bottlenecks, let's connect.