Erik SaelensFounder

Belarus - Antwerp Metropolitan Area

Erik Saelens is the CEO and founder of Unbox. He brings three decades of experience in strategy, branding, sales, marketing, and technology. Saelens prioritizes driving growth and profitability and is a renowned author and expert on brand-driven M&A and IPO strategies.

Before founding Unbox, he was the founder and CEO of Brandhome, a strategic agency specializing in rebranding and renaming operations. Saelens led over 350 brand-change operations for blue-chip companies, governments and politicians across Europe, America, the Middle East, and Africa.

Saelens has written more than 15 books on brand marketing, created the widely used Brandhome method®, and invented the Triple-A brand® index, a leading brand management instrument used by capital-intensive organizations.

He is a regular guest speaker at conferences and universities around the world and is a frequent contributor to various specialist sector media.

Saelens studied Economics at the University of Antwerp. He also holds a degree in hotel management and multiple brand marketing certificates.

Erik Saelens is Belgian and is fluent in English, Dutch, German, and French.